Privacy Policy

Effective Date: 1st Jan 2026
Last Updated: 5th Feb 2026

East Coast Podiatry ("we", "us", "our") respects your privacy and is committed to protecting your Personal Data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains how we collect, use, disclose, process, store, retain, and protect your Personal Data through eastcoastpodiatry.sg (the “Site”) and in the course of providing podiatry, medical, health, and related services.

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1. Scope

This policy applies to all Personal Data collected or processed by us in connection with:

• Patient care and clinical services;
• Marketing communications and promotional activities;
• Use of our website and digital services;
• Interactions with our staff; and
• Engagements with third-party service providers.

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2. Definitions

Personal Data means data, whether true or not, about an individual who can be identified from that data or from that data and other information to which we have access. This includes (but is not limited to) names, contact details, health and medical information, and other identifiers.

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3. Types of Personal Data Collected

We may collect the following categories of Personal Data:

• a. Healthcare / Patient Information

  • Full name, date of birth, gender, contact details (phone, email, address).
  • Medical history, clinical records, treatment plans, allergies, test results, and insurance details.
  • Appointment and visit history.

• b. Website & Marketing Data

  • Email address, mailing preferences, browser/usage data (e.g., IP address, cookies).
  • Marketing opt-in preferences.

• c. Other Data

  • Feedback, surveys, and any information you voluntarily provide.

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4. How We Collect Personal Data

We collect Personal Data when you:

• Register as a patient, submit online forms, or book appointments;
• Provide information during consultations or correspondence;
• Use the Site (through cookies and analytics);
• Subscribe to newsletters or marketing communications;
• Interact with us by email, phone, or social media.

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5. Purposes of Collection, Use, and Disclosure

We collect, use, and disclose your Personal Data for the following purposes:

• a. Healthcare & Patient Care

  • To deliver clinical care, diagnosis, treatment, and follow-up care;
  • To manage patient records and billing;
  • To communicate appointment reminders and administrative notices.

• b. Marketing & Communications

  • To send newsletters, promotions, or updates about services only if you have consented;
  • To tailor communications based on preferences.

• c. Administrative & Legal Purposes

  • To respond to enquiries and feedback;
  • To comply with legal & regulatory obligations;
  • To share information with other healthcare providers when necessary for continuity of care (e.g., referrals, specialists), in accordance with PDPA and other applicable laws as relevant to healthcare settings.

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6. Legal Basis and Consent

We will obtain your consent before collecting, using, or disclosing your Personal Data for the purposes above, except where PDPA allows or requires otherwise (e.g., treatment purposes, legal obligations). We will notify you of purposes at or before the time of collection.

You may withdraw consent at any time by contacting us (see Section 14 below). Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

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7. Disclosure to Third Parties

We may disclose your Personal Data to:

• Healthcare professionals involved in your care;
• Third-party service providers (e.g., IT, analytics, mailing platforms) operating under confidentiality agreements;
• Government or regulatory authorities where required by law.

We require third parties to protect Personal Data in accordance with PDPA and to use it only for the purposes we specify.

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8. Cookies and Tracking Technologies

We use cookies and similar technologies to improve and personalise your experience on the Site, analyse trends, and administer the Site. You may disable cookies through your browser settings, but this may affect site functionality.

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9. Data Security and Protection

We implement reasonable administrative, technical, and physical security measures to protect Personal Data against unauthorised access, disclosure, alteration, or destruction.

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10. Data Retention

We retain your Personal Data only as long as necessary to fulfill the purposes for which it was collected, or to comply with legal, clinical, and regulatory requirements.

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11. Access, Correction, and Withdrawal of Consent

You have the right to:

• Request access to the Personal Data we hold about you;
• Request correction of inaccurate Personal Data;
• Withdraw consent previously given (where applicable).

To exercise any of these rights, contact our Data Protection Officer using the details below.

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12. Cross-Border Transfers

if Personal Data is transferred outside Singapore (e.g., to a cloud provider), we will ensure appropriate safeguards are in place to protect it in accordance with PDPA.

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13. Changes to this Policy

We may update this Privacy Policy to reflect changes in law, technology, or our business practices. We will notify you of significant changes via the Site or other means.

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14. Contact Us

If you have enquiries, complaints, or wish to exercise your rights, please contact:

Data Protection Officer
East Coast Podiatry
Email: javier@ecpc.sg
Address: 1090 Lower Delta Road, #06-05 S(169201)